Voxtell → Redesigning the Identity of an AI-Powered Communications Platform

How the Rvysion team helped craft the Brand Behind Voxtell’s smarter business communications platform

From Outdated Visuals to a Bold, Modern Brand
LOCATION
Orlando, USA
Category
Creative, Growth
Services
Brand Refresh,
Brand & Visual Identity,
Creative Ads,
Social Media,
Pitch decks
Year
2025
Client
VOXTELL

(THE BRAND)

Voxtell is a business communications company built around one simple promise: never miss a call, never miss a customer. Their platform unifies phones, messaging, video, SMS, and fax into one hub while adding Voxtell AI, a 24/7 virtual assistant that answers, routes, and manages calls automatically.

Trusted by thousands of businesses, Voxtell provides everything from VoIP phone systems and mobile apps to contact center solutions, APIs, and managed IT services — all with 99.999% uptime and 24/7 support.

( THE CHALLENGE )

While Voxtell’s technology was advanced, their old brand identity didn’t match the scale or sophistication of their product. The issues included:

  • Outdated visuals that didn’t reflect their position as an AI-first communications company.

  • Inconsistent identity across website, app, and marketing materials.

  • Weak differentiation in a crowded VoIP and communications market.

Voxtell needed a bold, modern identity that positioned them as a trusted partner for small businesses, startups, and enterprises alike.

( DELIVERABLES )

Rvysion worked with Voxtell’s leadership to craft a fresh identity that communicated clarity, speed, and trust.

Logo Design
A clean, geometric sans-serif logo. The “O” was stylized as a speech bubble, symbolizing dialogue, connection, and Voxtell’s core mission.
Color Palette
Introduced Vox Purple and Coral Orange as hero colors, balanced by deep indigos and neutrals to convey energy, reliability, and innovation.
Typography
Modern sans-serif typefaces for a sleek, professional look.
Brand Guidelines
A system spanning web, mobile, social, and print, ensuring consistency across all customer touchpoints.

The refreshed identity was extended into website design, launch campaigns, product UI alignments, and social content, creating a cohesive brand experience.

( Visual Identity
in Action )

The new identity came to life across:

  • Digital Platforms → website redesign, product dashboards, and unified communication interfaces.

  • Launch Campaigns → branded visuals highlighting features like AI call handling, spam protection, and call routing.

  • Community & Marketing → social templates, video campaign graphics, and content for events like The Smart Business Show.

  • Physical & Sales Collateral → business cards, presentation decks, and swag to align sales and marketing teams.

( Brand Strategy Foundations )

Before diving into visuals, we worked with Voxtell to clarify the strategic pillars of their brand:

  • Clarity Over Complexity

The old brand leaned too heavily on technical jargon. The new direction emphasized simplicity, messaging and visuals that any small business owner, startup founder, or IT manager could immediately understand.

  • Trust & Reliability

With 99.999% uptime and 24/7 local support, Voxtell’s reliability was a differentiator. The brand needed to embody this promise visually through confident typography, structured layouts, and a trustworthy color system.

  • Scalable Identity

From SMBs to enterprise clients, Voxtell’s brand had to flex across touchpoints: websites, mobile apps, AI assistant (Vee), sales decks, and even physical devices. The new identity was designed as a modular system that could grow with the business.

By grounding the redesign in these foundations, we ensured the new brand was not just attractive, but strategically aligned with Voxtell’s mission: helping businesses stay seamlessly connected.

( Results )

The new brand repositioned Voxtell as a serious, modern player in the communications space:

  • Clearer differentiation in the VoIP/AI communications market.

  • Stronger trust and recognition among SMBs and enterprise clients.

  • Improved engagement across digital campaigns and website traffic.

  • A scalable identity that can grow with Voxtell’s expanding product suite, from AI phone agents to managed IT services.

( TESTIMONIAL )

( WEBSITE Redesign for VOXTELL )

Voxtell → Transforming a $1M+ Communications Company Into a Bold Digital Brand

Read Website Redesign Case Study

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