Lateral Frontiers → Redesigning the Web Presence of a $89B+ Portfolio VC Firm
Transforming a VC Firm’s Digital Presence to Match Its $89B+ Portfolio Impact
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( THE BRAND )
Lateral Frontiers is a thesis-led venture capital firm investing in frontier markets across Africa, LATAM, and beyond. Their mission is to empower visionary entrepreneurs building technologies that address the world’s most pressing challenges. With a portfolio valued at $89B+, Lateral is recognized as a long-term partner for founders shaping the future of fintech, cleantech, healthtech, and more.
As the firm matured, it needed a website that could communicate its bold vision and serve as a compelling platform for founders, investors, and global partners.
( THE CHALLENGE )
The previous website was functional but limited. It lacked the immersive storytelling and design maturity to reflect Lateral’s mission or portfolio scale. Specific challenges included:
Outdated visuals that didn’t match their ambitious identity.
A static, corporate feel that failed to inspire founders and partners.
Weak user experience, with poor navigation of portfolio and insights.
The challenge: build a digital platform that conveyed credibility, clarity, and impact while making Lateral’s mission tangible to global audiences.
( THE APPROACH )
We completely reimagined Lateral Frontiers’ digital presence. Our design and development approach included:
( Immersive Storytelling )
We designed the site to guide visitors through Lateral’s philosophy: relentless curiosity, founder-first partnerships, and long-term thinking.
Each section was crafted to reflect their ethos and to engage users emotionally as well as intellectually.
( RESULTS )
The redesigned website redefined how Lateral Frontiers is perceived:
Positioned the firm as a bold, future-forward investor in frontier markets.
Delivered an engaging, user-friendly digital experience.
Increased portfolio visibility and stakeholder engagement.
Empowered the team to manage updates and share thought leadership more effectively.
Boosted organic traffic by 25% within the first three months post-launch through SEO optimization, significantly improving discoverability among founders, LPs, and global partners.
( TESTIMONIAL )
“Our new website reflects who we are as a firm, bold, innovative, and ready to build the future.
It’s an extension of our brand and has become a powerful tool in connecting us with the founders and investors we aim to partner with.
Working with Rvysion was seamless. The team turned our brand into a stunning website coming from where we were, this is quality work and meets us where we are and want to be”
( STUDIO VERSION )
In the early stages of Lateral’s website redesign, we explored a version that leaned heavily into visual experimentation, bold animations, unconventional layouts, and playful interactions.
While it looked exciting in concept, it quickly became clear that it didn’t align with Lateral’s core audience: founders seeking trust, and investors expecting credibility.
( Portfolio Showcase )
The portfolio was rebuilt into a dynamic, filterable hub. It now highlights Lateral’s companies by industry and geography, reinforcing the firm’s credibility and global reach.
For founders, it signals the strength of the network they’d join; for LPs, it showcases the breadth and depth of Lateral’s investments.
( WHY IT DIDN’T MAKE THE CUT )
The issue wasn’t design quality — it was fit.
The playful direction distracted from the serious investment thesis.
Heavy visuals slowed down performance, especially for global users with varying internet speeds.
It risked making the brand feel like a startup, rather than an established venture capital firm managing a multi-billion-dollar portfolio.
We made the call to pivot. By stripping away the noise and focusing on clarity, credibility, and storytelling, the final site aligned perfectly with Lateral’s vision: bold but timeless, modern yet trustworthy.
👉 This process reinforced a key Rvysion principle: not every design direction should ship, the best ones are those that serve the brand’s long-term goals.
( Brand Redesign for Lateral )
Lateral Frontiers → The Brand Evolution Powering $89B in Value
Every project is rooted in clarity, story, and standout execution.
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